CreaticaThe Stranger Test

See your brand the way a stranger does.

Free. Five quick questions. See a sample

What you get

Your read, in five parts.

Each part scored out of 100, with the reason and what to change.

Sample read · Fernhill Renovations

71/100

Refresh

Your best reason to choose you, a fixed price and a firm finish date, isn’t on your website yet.

Plus three changes
  1. Lead with your promiseAn hour
  2. Show six finished projectsA week
  3. Match your Google Maps detailsAn hour
  1. Whowho they think you are76

    They see a general renovation company somewhere in the GTA.

  2. Whatwhat they think you sell72

    Renovations of all kinds, priced on request. No finished work to see yet.

  3. Wherehow you show up80

    Quick on a phone, and the quote button sits right where a thumb expects it.

  4. Whywhy they’d choose you58

    Biggest opportunityYour strongest reason, a fixed price and a firm finish date, isn’t on the page yet.

  5. Howhow you come across70

    Dependable and local are landing. Expert isn’t yet.

See the full sample read →Yours goes deeper, and it’s written around your business.

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Well-researched, for small business owners. Sent to your email.

Scores out of 100. 85 and up: a stranger gets you straight away. 70 to 84: it works, with room to sharpen. Under 70: people have to work to understand or trust you. Fernhill is a made-up business.

Built for 130+ brandsaward-winning, in Toronto.

Eggsmart, 241 Pizza, GIFFT Greek International Film Festival Tour of Canada, Visit Iceland Award of Excellence, Canada International Film Festival 2019. Best Music Video, Toronto Short Film Festival 2019. Best Poster Design, Art Film Awards 2021.

Find out what they see.